Out and About
Over on Slaw.ca, my column went up last week on How Law Firms #fail at Social Media. I found this piece very helpful to write from a personal perspective. It really let me gather my thoughts on what law firms had to offer on social media. The relationship between "firm accounts" and "lawyer accounts" was a set of ideas that had been brewing for some time.
I also wrote an interesting post on the application of marketing spin to academic research. That's a lesson I keep trying to remind myself of... to try and step outside of the legal silo once in a while. See how other groups handle issues, technology, etc. Always fruitful.
Going in another direction... Probably my best blogging effort in recent memory came in April when I did an email interviewed with my friend Susannah Tredwell. Her group blog, On Firmer Ground, discusses the value of law librarians, something I'm still very proud to be; and includes some great content too! The interview tells my story about working inside law firms and discusses the challenge of adding "library value" to non-library services.
Small firm innovation, a group blog published by our clients Clio, has a rotating monthly theme on varying law practice topics. April's challenge was to find a missing mobile App from your life and write about it. I ended up going completely off-grid topic wise, and chose household monitoring. And while I'm sure Clio's community and content guru Gwynne Monahan is happy that I returned to writing for the site -- I'm also sure she'll be happier if I stay a little more "legal" in my topic selection next time. :)
And finally, over on Attorney at Work this past Friday, I had some nice quotes from Joan Feldman in her piece, Get Past Your Rookie Moves in Social Media. My coverage aside, I really enjoyed Joan's roundup of tips and ideas.
So that's it for me. As I said, I'm going to try writing more, especially over the summer. Posts might be shorter, or just pointers, but life is better when I find the time to write. Cheers!