Blog Networking for Introverts
I've been reading Kevin's blog for a few years now, and recently got to do a panel with him. One thing that really amazes me, is how much he believes in his technology. Not that he doesn't believe in his product too, but you always get the sense he's on a pulpit for professionals blogging, and doesn't need to put the 'hard sell' front & centre. I admire that tone for doing business, and think there's a few marketing lessons to be learned there too...
Back to the original topic... probably the best quote I've heard about blog networking was that "it's like 'working a room', only you don't have to touch people." :-) Funny quote, but a lot of truth too. Many of us cerebral types aren't always comfortable 'working a room'. Sure, it's a skill that can be learned (and should be), but why not play to our strengths? Many of us [Not sure if I should include myself here, but a little self-doubt goes a long way in life...] do great one-on-one, especially with the written word. And professional blogging, whether it's posting, commenting, or emailing behind the scenes is all about one-on-one. If it's your strength, why wouldn't you use it?
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