Michelle Golden on the PR Benefits of Blogging
One of benefits Michelle notes toward the end is an aspect that I think anyone who's been misquoted by the media would appreciate:
"Further, through blogs, professionals can even bypass the cutting room floor, and get their message out to their target audience on their own terms. It's exciting stuff!"
Taking this one step further, Dave Winer has a policy of responding to interviews exclusively in writing, and only on his blog. I'm not sure many lawyers will go to that extreme, but the idea of clarifying your thoughts in writing before an interview takes place is a huge plus. The reporter knows where you stand on the issue, can quote directly from your post, and ask follow-up questions right away. The potential for miscommunication is greatly diminished.
And the biggest benefit? A level playing field. 1) Lawyers are in their element putting ideas to words. That may or may not be true in a verbal interview; 2) Your blog backs up your position; and 3) if you are misquoted, you have the opportunity to respond on your blog to re-clarify. No blog, no recourse.
I highly recommend Michelle's blog, BTW. Here's the RSS if you're looking to add some great marketing commentary to your feed mix.